CyberTheatre.net opens to the writers, to artists, to producers and to readers a wiki enabling them to write in line original, readable and writeable scénarii. Thus an idea can be deposited in the incubator. The community will develop it according to its originality for perhaps, a day, to play it at theatre or as a movie. "Only WikiMedia offered this infinite potential of creativity to us on Internet", declares Baptiste Cadiou, on the initiative of the project which it defends from Cannes 2005. Resolutely international, the site presents an interface declined in 25 languages and no constraint is rééellement imposed on the linguistic level, although the 3 official languages are English, French and Spanish. It remains with the users to comply with the rules on the copyright and the protection of the minors to write their prose, their poetry, on the white pages of the still virgin site in these first days of winter.
Tuesday, December 13, 2005
On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus, altogether. All in the name of innovation. But this endless worrying, wriggling, and trend-watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think “outside the box,” the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes or even new CEO’s are no substitute for the evolution of our own expertise, as individuals and as businesses. Indeed, for all their talk about innovation, most companies today are still scared to death of it. To Douglas Rushkoff, this disconnect is not only predictable, but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we’re going through today. The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders and, worst of all, businesses and their own core values and competencies. American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process – and fun - of discovery. ”American companies are obsessed with window dressing,” Rushkoff writes, “because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEO's look to consultants and marketers to rethink, re-brand or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived.”
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