On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus, altogether. All in the name of innovation. But this endless worrying, wriggling, and trend-watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think “outside the box,” the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes or even new CEO’s are no substitute for the evolution of our own expertise, as individuals and as businesses. Indeed, for all their talk about innovation, most companies today are still scared to death of it. To Douglas Rushkoff, this disconnect is not only predictable, but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we’re going through today. The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders and, worst of all, businesses and their own core values and competencies. American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process – and fun - of discovery. ”American companies are obsessed with window dressing,” Rushkoff writes, “because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEO's look to consultants and marketers to rethink, re-brand or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived.”


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People´s Summit

a spooky kind of maths
Originally uploaded by The Alieness <gisela giardino>.

versus Fourth summit of the Americas

GRRRR(izzly)

GRRRR(izzly)
Originally uploaded by francophony.

And suddenly, in a crazy world, this documentary about bears is a little moment of poetry

the female moth

Blue Ball

2005 07 22 - 20 40 58
Originally uploaded by weird rubik's cube.

all my youth : Le Havre bay harbour

WeatherGirl

Buenos Aires	Paris

Crying Kid

01-02
Originally uploaded by draier.

No, I don't want to come !

1H30 to drive out of the sub parking of the Galeries Lafayette

Locked in sub parking
Originally uploaded by bc2.

We couldn't breathe because of the high toxicity of the 50 cars gaz. Traffic was completly jammed in the streets so we couldn't advance and a lot of cars felt in mechanical hazards in clouds of pesting smoke.
Car ? No klar !

Extra terrestre

Extra terrestre
Originally uploaded by bc2.

Saint Germain des Prés

Flickr

This is a test post from , a fancy photo sharing thing.